More than one-third of American men with children say they care about preventing the signs of aging, compared with 23 percent of men without kids, according to a Mintel study study that surveyed about 1,000 male personal-care product users in the united states.
The study also showed that 70 percent of men say they use sun protection, while nearly two-thirds say they used facial care. Among those between the ages of 18 and 44, facial skin care users jump to as much as 85 percent, the study shows.
You’ve probably seen or heard about ISPA’s survey showing a dramatic increase in male spa clients, but did you know that only 4 percent of men’s personal-care products unveiled in the United States last year included anti-aging claims?
“The discrepancy between the amount of men interested in preventing the signs of aging and the number of products touting these benefits indicates a significant opportunity.” The report says. Imagine the possibilities for professional skin care products targeted to men.